About D&B Data

---

D&B is a leading provider of business information. D&B's information and technology solutions help businesses find profitable customers, reduce credit risk, manage receivables, and manage vendors. D&B's database of commercial information consists of over 75 million records world wide.

For connected users, you can use your Siebel application to integrate with D&B data and reports. As a mobile client, you can access D&B data for accounts and contacts that have been promoted from D&B marketing data.

This allows you to:

• Use D&B marketing data within your Siebel application.
• Access D&B business and credit reports from within your Siebel application.

You can use this D&B data to support the following:

• New Business or Customer Acquisition. By querying on company size, line of business, and other criteria provided by D&B, you can generate lists of prospects to add to the sales pipeline or to support outbound marketing programs. By using the D&B corporate family linkage information, you can identify new prospects and opportunities within a company's extended family.
• Customer Segmentation and Penetration. You can profile specific market segments such as geography, industry, size, and other criteria to identify untapped opportunities or better align sales territories.
• Customer Qualification. Use your access to D&B business and credit reports to obtain detailed background and risk information on a company in order to focus sales efforts on higher-probability accounts and shorten the sales cycle.

The D-U-N-S (Data Universal Numbering System) number is a crucial component of D&B data. A D&B D-U-N-S number is a nonindicative, nine-digit number assigned to each business location in the D&B database. Each D-U-N-S number has a unique, separate, and distinct operation and is maintained solely by D&B. Industries and organizations around the world use the D&B D-U-N-S number as a global standard for business identification and tracking.

Each company has a unique D&B D-U-N-S number associated with it. It acts as a unique identifier for a company in the D&B database.

To uniquely identify the association between different companies in the D&B database, each company also has associated D&B D-U-N-S numbers.

Several categories of D&B D-U-N-S numbers exist:

• D&B D-U-N-S Number—each unique business location listed in the D&B database is assigned a D&B D-U-N-S number. This column is called simply DUNS Number in your Siebel application.
• Global Ultimate D-U-N-S—the D&B D-U-N-S number belonging to a business's worldwide ultimate parent company.
• Domestic Ultimate D-U-N-S—the D&B D-U-N-S number belonging to the highest-level family member within a specific country.
• Parent/HQ D-U-N-S—the D&B D-U-N-S number belonging to a business's immediate headquarters or parent.

These numbers allow D&B to establish the relationships between different companies.

For more information on D&B please refer to Wiki or the official website.